Description & download links
Download Creativity: Understanding Innovation in Problem Solving, Science, Invention, & the Arts
Author: Robert W. Weisberg | Isbn: 9780471739999 | File size: 9 Mb | Year: 2006 | Pages: 640 | Language: English | File format: PDF | Category: Art
This is a wonderful book presenting a thoroughly researched thesis aimed at demystifying creativity. Throughout the book, built on famous case-studies as evidence and rational arguments, the author systematically reviews the different hypotheses explaining common and world-class creativity. The author asserts that creativity, as its core, does not involve exceptional cognitive processes. Rather, it derives from the same type of ordinary thinking we use in everyday life, except that it is applied to specialized areas by individuals who have intimate knowledge and experience in their field, and whose work brings them at the edge (and some creative works are only recognized as such much later). The mental processes are nothing but ordinary. We are all capable of creativity, and there is no qualitative difference between our brains and those of famous creators - whether they are inventors, artists or scientists. In doing so, he reviews the different methodologies, strengths and weaknesses of the existing paradigms explaining creativity. His arguments are compelling, due to the strength of the reasoning, and the particularly insightful examinations of famous acts of creation (already reading the first chapter on the elucidation of the DNA structure and Picasso's Guernica is illuminating). The book is way more serious than all the other ones claiming 'magic' or lateral thinking techniques help develop creativity (for a similar but less scholarly take on creativity, see also 'How to fly a horse'). All in all, it is a very exciting read, delivering a compelling and motivating message. Read this very interesting and important book...